In order for your idea to get the attention it deserves, it must above all be communicated with absolute clarity.
In this book, you will find two key themes that will ensure you deliver your ideas with clarity. One key theme is the simplification of communication—the relentless and passionate adherence to a clear main idea. The other is the expression and repetition of this idea, again and again, at every opportunity and at each point of contact throughout the pitch journey. These themes have universal power and value. Whatever your ideas, and regardless of whom you’re sharing them with, these commitments to simplification and repeated expression will give your ideas the best opportunity to succeed.
Above all, this book is about structuring the presentation of your ideas so they can win the attention of your audience, and win the top position in a competitive pitch. Included in this book are chapters that address the following:
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Win by choosing better prospects
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Win by managing the clock
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Win the RFP
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Building winning content, part 1: Putting the audience first
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Building winning content, Part 2: Sharpening your idea to a fine point
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Structuring a presentation to win
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Rehearse to win: places people
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Putting your best face forward
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The Q&A of Q&A
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Post presentation: how the presentation can still be won or lost
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Win or lose, debrief and learn
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Applying The Total Pitch every day
A pitch is organized thinking. It’s a way to structure your thinking to most effectively communicate your idea. And that’s why many of the principles in this book, while learned in business, apply broadly to helping anybody communicate better.
Effectively pitching your ideas is central to influencing others, effecting change within your organization, winning new clients, growing business, closing deals, and simply getting your ideas across.
There is no better joy than connecting with other people in clear and powerful ways.
I hope you enjoy the book.
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